Project - MAD BAD SAD and PAD
Background
Client - English Mutual Holdings Ltd
Independent Financial Advisers
Brief
Devise an introduction / mail shot to target Family Law Solicitors.
To offer financial guidance to the solicitor's clients, married couples who are going through a separation.
A divorce brings personal and financial change. This ranges from changing banks, change of property, savings and pensions and so on.
Idea new customers for the IFAs.
Solution
Title: Divorce - Mad, Bad and Sad. Because divorce can be mad, bad and very sad.
MAD Money and Divorce
A small booklet with the all pages at 33% coverage excluding the back cover.
Resulting in back inside page showing ‘A’ and ‘D’ with ‘and divorce’ underneath. All other pages showing a single letter - ‘M’ ‘B’ ‘S’ and ‘P’
Hence making the words Mad Bad Sad and Pad.
SAD Single and Divorce
Now your client is almost Single And Divorced they might need a helping hand in their money matters.
Also SAD - Savings and Divorce.
They might need a new pad to settle into – let us help in finding a suitable mortgage.
Also PAD - Pensions and Divorce.
BAD Banks and Divorce
It can be bad when fincial matters are overlooked, however we can help….New bank accounts and all other aspects of financial planning relevant to your clients needs.
Also BAD - Borrowing and Divorce.
Result - Launched in November 2003, English Mutual representatives gained access to Divorce lawyers who had been impressed with the simplistic, witty and intelligent way the MAD booklet presented Divorce – Mad, Bad and Sad.
