Project - The Good, the Bad and the Prop
Backgroud
Client - Worcester Rugby Football Club
Brief
New to the premiership and wanting to improve the look of their VIP rooms and other point of sale.
Result
Utilising the WRFC main assets, the top players, I arranged to photograph players using a micro lens. Close up full face photos of players.
Club Captain Pat Sanderson as the GOOD who at the time was also Captain of England Lions.
Mean looking lineout king Craig Gillies and Tevita Taumoepeau as the Prop.
Each face telling a story.
All three became The Good, The Bad and the Prop.
This became the WRFC campaign which included the creation of new advertising, point of sale and large format canvases.
